Abandoned Cart Notification Emails
Abandoned carts are missed opportunities to convert interested shoppers into loyal customers. Sending an abandoned cart email notification is a way to gently nudge them to come back, whether it is with a personalized message or a special discount. Automating abandoned cart emails requires orchestrating data from your eCommerce system with an email service provider to identify, segment, tailor, and send your messages. Buillding an abandoned cart notification process can be challenging as teams have to manage syncing data across systems, handling high-volume requests, and ensuring flexibility in the style and messaging of your emails.
Elastic Path - Order Fulfillment with SMS Notification
In the following recipe, we will walk through a flow where a merchant has marked an order fulfilled through their Order Management System (OMS). Conscia is listening for a webhook from the OMS, and marks the commerce order fulfilled and sends an SMS notification to the shopper letting them know their order is on the way. We will use Twilio and Elastic Path Commerce Cloud APIs as well as a Postman call to simulate a webhook event from an OMS.
Send Email with Twilio SendGrid
This recipe shows how to use Twilio SendGrid to send email messages, pulling subject, content, and recipient information from various sources. The Orchestration Component that sends the email is designed as a generic template that can be reused for many purposes.