Experience Rules

DX Engine offers a native rules engine that is capable of evaluating business rules in real-time. Each Component may allow digital teams to provide a set of business rules that must be evaluated in order to determine its response. For instance, Experience Rules related to the Hero Banner Component may allow business users to configure who should see what banner in what context. Developers and technical teams can also use business rules to configure logic such as which external service to call based on the real-time context. For example, for B2B users, call a CRM, and for B2C customers, call a CDP.

When Components are configured to enable 'Business Rules', they will appear on the 'Experience Rules' page in DX Engine UI. The Business User guide outlines how to configure Experience rules here:

Experience Rules can be also be configured programmatically via APIs by developers.