DXO Platform Overview
Conscia.ai is a Digital Experience Orchestration platform (DXO) for digital and marketing teams to orchestrate intelligent, data-driven experiences within a composable tech stack.
For Business teams, we offer the following benefits:
- Centralized, intuitive control over the experience on all channels
- Omnichannel Personalization and A/B testing
- Understand how the experiences are performing with tracking and analytics
- Complete freedom to use any best-of-breed tool such as CMS, PIM, Search, Commerce Engine, DAM, Promotions Engine, and more
We offer the following benefits to the IT teams:
- Accelerate development effort with zero-code API Orchestration
- Zero-code connectors to back-end systems
- Own your data - Track every interaction on every touchpoint throughout the customer journey and allow brands to use that data for advanced analytics and AI
- Observability - Track how your backend APIs are performing such as response time, response failures, etc.
- Simplify your frontend code by remove all glue code and using an orchestration-as-a-service to abstract out the complexity from the presentation layer
- Completely headless i.e not tied to any specific frontend
- Maximize investments made in Legacy systems by encapsulating them in a modern API-first data layer
Conscia offers the following platform components. Note that each of these components is completely independent of each other and can be purchased separately:
Digital Experience Orchestration Engine (DX Engine)
The DX Engine is a real-time API orchestration engine that orchestrates content and data from various backend applications and packages together a unified and personalized API response for any front-end.
The DX Engine offers:
- a centralized point of control for marketing teams to orchestrate omnichannel experiences
- tracking and analytics to understand the performance of experiences across all channels
- a native rules engine to implement conditional logic
- experimentation and A/B testing
- a single Experience API that can be called by any client on any channel and is not tied to any specific front-end
- accesses data and content from any backend system, granted that the system is API enabled and is capable of delivering structured data/content
- can take output from one system and pass it as an input to another system. This can be configured without deploying any code
- Can be configured both via DX Engine Management APIs as well as Experience Studio
Here is what Conscia is NOT:
- A front-end visual composition platform
- A Site Builder
- A WYSIWYG Site Editor
- A front-end as a service platform
- A CMS, DAM or Commerce Engine
Digital Experience Graph (DX Graph)
The DX Graph can be leveraged to modernize legacy systems and make them composable.
The DX Graph:
- unifies data from multiple sources into a graph datastore
- offers self-service control to non-technical users to view, enrich, auto-tag and classify data and content.
- allows non-technical users to enrich data through AI-powered and rule-based features.
- allows digital teams to validate data sourced from upstream systems to ensure the quality for downstream applications.
- makes data accessible via real-time APIs, webhooks and batch exports to any destination.
Here is the full list of capabilities offered by Conscia's Digital Experience Orchestration platform.