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Platform Overview

The Conscia platform was built to enable organizations to accelerate their digital transformation journey towards a more modern, composable architecture. Conscia acts as a central point of control for marketing teams to orchestrate personalized experiences on all channels and offers developers the tools necessary to successfully transition from monolithic and legacy architectures to a composable one.

Conscia is paving a way to a brand new category called 'Digital Experience Orchestration'. DXO is different from DXC or Digital Experience Composition in that it focuses on the business logic layer of the overall composable stack as opposed to the front-end.

Here is what Conscia is NOT:

  • A front-end visual composition platform
  • A Site Builder
  • A front-end as a service platform
  • A CMS, DAM or Commerce Engine

Conscia is agnostic of your front-end frameworks as well as your backend. We sit in between and act as the brain of the composable stack.

The Conscia platform is built with a modular architecture with each sub-component packaged as a micro-service and completely de-coupled from other components.

Here is the overall platform architecture:


Here is the full list of capabilities offered by Conscia's Digital Experience Orchestration platform.

DXO Capabilities Matrix

Conscia offers the following platform components:

DX Engine

Conscia's DX Engine is the real-time decision engine that orchestrates content and data from various backend applications and packages together a unified and personalized API response for any front-end.

The DX Engine offers:

  • central point of control for marketing teams to orchestrate omnichannel personalization.
  • can leverage Conscia Intel for analytics associated with campaigns and experience rules.
  • experimentation and A/B testing.
  • a single Experience API that can be called by any client on any channel and is not tied to any specific front-end.
  • accesses data and content from any backend system, granted that the system is API enabled and is capable of delivering structured data/content.
  • can take output from one system and pass it as an input to another system. This can be configured without deploying any code.
  • can access data from the DX Graph.
  • Can be managed both via Management APIs as well as Experience Studio.
  • Can use the Track API to capture any customer signal from any channel even if that channel is not being powered by the DX Engine.

DX Graph

The DX Graph can be leveraged to modernize legacy systems and make them composable.

The DX Graph:

  • unifies data from multiple sources into a graph datastore
  • offers self-service control to non-technical users to view, enrich, auto-tag and classify data and content.
  • allows non-technical users to enrich data through AI-powered and rule-based features.
  • allows digital teams to validate data sourced from upstream systems to ensure the quality for downstream applications.
  • makes data accessible via real-time APIs, webhooks and batch exports to any destination.


Intel is an AI and Analytics Engine that is capable of storing and processng large amounts of time-series data for the purpose of computing metrics for various use cases.

Intel can address the following use cases:

  • Enriching customer profiles with traits
  • Enriching content with usage and performance analytics
  • Campaign performance
  • A/B Testing

Experience Studio

Conscia offers an intuitive business user interface, Experience Studio, to:

  • manage experience logic for all channels.
  • understand how users interact with various experiences including content and campaign analytics.
  • unify data and content from upstream systems without writing any code or building ETL pipelines.