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DXO Platform Overview

Conscia is a Digital Experience Orchestration platform (DXO) for digital and marketing teams to orchestrate intelligent, data-driven experiences within a composable tech stack.

For Business teams, we offer the following benefits:

  • Centralized, intuitive control over the experience on all channels
  • Omnichannel Personalization and A/B testing
  • Understand how the experiences are performing with tracking and analytics
  • Complete freedom to use any best-of-breed tool such as CMS, PIM, Search, Commerce Engine, DAM, Promotions Engine, and more

We offer the following benefits to the IT teams:

  • Accelerate development effort with zero-code API Orchestration
  • Zero-code connectors to back-end systems
  • Own your data - Track every interaction on every touchpoint throughout the customer journey and allow brands to use that data for advanced analytics and AI
  • Observability - Track how your backend APIs are performing such as response time, response failures, etc.
  • Simplify your frontend code by remove all glue code and using an orchestration-as-a-service to abstract out the complexity from the presentation layer
  • Completely headless i.e not tied to any specific frontend
  • Maximize investments made in Legacy systems by encapsulating them in a modern API-first data layer

Conscia offers the following platform components. Note that each of these components is completely independent of each other and can be purchased separately:

Digital Experience Orchestration Engine (DX Engine)​

Conscia's DX Engine is the real-time decision engine that orchestrates content and data from various backend applications and packages together a unified and personalized API response for any front-end.

The DX Engine offers:

  • a centralized point of control for marketing teams to orchestrate omnichannel experiences
  • can leverage Conscia Intel for analytics associated with campaigns and experience rules
  • experimentation and A/B testing
  • a single Experience API that can be called by any client on any channel and is not tied to any specific front-end
  • accesses data and content from any backend system, granted that the system is API enabled and is capable of delivering structured data/content
  • can take output from one system and pass it as an input to another system. This can be configured without deploying any code
  • Can be configured both via DX Engine Management APIs as well as Experience Studio
  • Can use the Track API to capture any customer signal from any channel even if that channel is not being powered by the DX Engine

Here is what Conscia is NOT:

  • A front-end visual composition platform
  • A Site Builder
  • A WYSIWYG Site Editor
  • A front-end as a service platform
  • A CMS, DAM or Commerce Engine

Digital Experience Graph (DX Graph)​

The DX Graph can be leveraged to modernize legacy systems and make them composable.

The DX Graph:

  • unifies data from multiple sources into a graph datastore
  • offers self-service control to non-technical users to view, enrich, auto-tag and classify data and content.
  • allows non-technical users to enrich data through AI-powered and rule-based features.
  • allows digital teams to validate data sourced from upstream systems to ensure the quality for downstream applications.
  • makes data accessible via real-time APIs, webhooks and batch exports to any destination.

Here is the full list of capabilities offered by Conscia's Digital Experience Orchestration platform.

DXO Capabilities Matrix