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DXO Overview

The Problems Digital Experience Orchestration (DXO) Solves

For Business Teams: Control Over Digital Experiences

Business teams want control over the experiences consumed by the customer on every channel. In a traditional Digital Experience Platform, business users had the ability to orchestrate an end to end experience and even measure the effectiveness of that experience in the same interface. In the composable and headless stack, business users lost this capability. The control over who should see what content when and where fell squarely in the hands of the developers. The DXO platform brings that control back to the product and marketing teams by providing one centralized UI where they can manage experiences on every channel regardless of where the data, content and business logic resides.

The DXO Platform offers Omnichannel Experience Management, Personalization, A/B Testing, and Analytics to business teams.

For Developers and Architects: Accelerate Time to Market and Future-Proof Your Architecture

In our journey towards digital flexibility, many have turned to headless and #composable architectures as the escape route from the monolithic systems of old. Yet, conversations with prospects, customers, and Systems Integrators (SIs) reveal a recurring theme: the promise of composability isn't always realized. Instead, some inadvertently reconstruct the monolithic limitations they intended to leave behind. Imagine LEGO blocks glued together; they lose the very essence of modularity. Similarly, a composable stack needs the freedom to reassemble without constraints. The DXO platform seamlessly integrates frontend and backend without the two ever needing to be directly aware of each other.

Secondly, with zero-code API orchestration, developers no longer need to build frontend specific Backend-for-Frontend (BFF), thereby accelerating the development process by up to 5x.

Finally, continued reliance on legacy systems is one of the top reasons for stifling innovation and delivering amazing digital experiences to your customers. The DXO platform creates an API-first, modernized Data Layer on top of legacy or other existing applications to power modern, composable experiences. In other words, the DXO accelerates the journey from legacy and monolithic systems to a composable architecture without forcing you to decommission these systems before you begin your transformation journey.

Here is how the DXO sits within your overall tech stack:


Platform Components

Conscia offers the following platform components. Note that each of these components is completely independent of each other and can be purchased separately:

Digital Experience Orchestration Engine (DX Engine)

The DX Engine is a real-time API orchestration engine that orchestrates content and data from various backend applications and packages together a unified and personalized API response for any front-end.

The DX Engine offers:

  • a native rules engine to implement conditional and business logic
  • a single Experience API that can be called by any client on any channel and is not tied to any specific front-end
  • access to data and content from any backend system, granted that the system is API enabled and is capable of delivering structured data/content
  • ability to chain API calls. This involves taking output from one system and passing it as an input to another system.
  • abstraction of your frontend from your backend. The orchestration layer can map backend data model to a frontend model without writing code, allowing you to swap out any backend service without refactoring your frontend code.
  • a centralized point of control for marketing teams to manage business logic for omnichannel experiences

Here is what Conscia is NOT:

  • A front-end visual composition platform
  • A Site/Page Builder
  • A WYSIWYG Site Editor
  • A front-end as a service platform
  • A CMS, DAM or Commerce Engine

Here is a visual depiction of what the DX Engine offers:


Digital Experience Graph (DX Graph)

The DX Graph is an API-first data layer that can be leveraged to modernize legacy systems and make them ready for a modern and composable architecture.

Here are use cases when it makes sense to use the DX Graph:

  • The Legacy system doesn't offer APIs at all
  • The business teams need to explore the data from various systems in a single unified interface
  • You need to validate the data before publishing it to the frontend experience
  • You want to enrich the data with classification and taxonomies
  • You want to run bulk data operations and transformations on the data that would be too slow and/or redundant to run in real-time
  • The business teams want to use the DX Graph as a PIM or an MDM
  • Querying the data in its current source is limited because of the limitations of the APIs
  • You currently don't have the governance and access controls in the legacy systems to expose the data safely to a frontend experience

The DX Graph can:

  • sync and unify data from multiple backend data sources into a graph datastore
  • offers self-service control to non-technical users to view, enrich, auto-tag and classify data and content to prepare for frontend consumption.
  • enrich data through AI-powered and rule-based features.
  • validate data sourced from upstream systems to ensure the quality for downstream applications.
  • makes data accessible via real-time APIs, webhooks and batch exports to any destination.

Here is a visual depiction of what the DX Graph offers: