Semantic Events
Semantic Events define a standard list of events and their properties (using the track method) that should be used to describe various activities across verticals and applications.
Types of Semantic Events
A/B Testing
| Event Name |
|---|
| Experiment Viewed |
| Variant Rewarded |
Experiment Viewed
The DX Engine will autmatically send this event when a A/B Testing Component Rule is triggered. When this happens, the Experiment ID is the Component Rule Code.
Properties
| Property | Type | Description |
|---|---|---|
| experimentId | String | The experiment’s ID. |
| experimentName | String | The experiment’s human-readable name. |
| variationId | String | The variations’s ID. |
| variationName | String | The variation’s human-readable name. |
Variant Rewarded
The DX Engine uses this Event for calculating Multi-armed bandit decisioning. This event should be sent in order to reward a Variant. For example, if a variant what shown in a visitor's session, that variant may be rewarded with a value of 5 for an add-to-basket or a value of 10 for a purchase. The DX Engine will periodically use these events to update the Multi-arm Bandit algorithm used for the corresponding experiments.
Properties
| Property | Type | Description |
|---|---|---|
| experimentId | String | The experiment’s ID. |
| variationId | String | The variations’s ID. |
| reward | Number | The rewarded amount. |
Ecommerce
| Customer Journey Category | Event Name |
|---|---|
| Browsing | Products Searched |
| Browsing | [Product List Viewed] |
| Browsing | [Product List Filtered] |
| Promotions | [Promotion Viewed] |
| Promotion | [Promotion Clicked] |
| Core Ordering | [Product Clicked] |
| Core Ordering | [Product Viewed] |
| Core Ordering | [Product Added] |
| Core Ordering | [Product Removed] |
| Core Ordering | [Cart Viewed] |
| Core Ordering | [Checkout Started] |
| Core Ordering | [Checkout Step Viewed] |
| Core Ordering | [Checkout Step Completed] |
| Core Ordering | [Payment Info Entered] |
| Core Ordering | [Order Completed] |
| Core Ordering | [Order Updated] |
| Core Ordering | [Order Refunded] |
| Core Ordering | [Order Cancelled] |
| Coupons | [Coupon Entered] |
| Coupons | [Coupon Applied] |
| Coupons | [Coupon Denied] |
| Coupons | [Coupon Removed] |
| Wishlisting | [Product Added to Wishlist] |
| Wishlisting | [Product Removed from Wishlist] |
| Wishlisting | [Wishlist Product Added to Cart] |
| Sharing | [Product Shared] |
| Sharing | [Cart Shared] |
| Reviewing | [Product Reviewed] |
Products Searched
Properties
Documentation Coming Soon
Product List Viewed
Properties
Documentation Coming Soon
Product List Filtered
Properties
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Promotion Viewed
Properties
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Promotion Clicked
Properties
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Product Clicked
Properties
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Product Viewed
Properties
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Product Added
Properties
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Product Removed
Properties
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Cart Viewed
Properties
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Checkout Started
Properties
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Checkout Step Viewed
Properties
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Checkout Step Completed
Properties
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Payment Info Entered
Properties
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Order Completed
Properties
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Order Updated
Properties
Documentation Coming Soon
Order Refunded
Properties
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Order Cancelled
Properties
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Coupon Entered
Properties
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Coupon Applied
Properties
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Coupon Denied
Properties
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Coupon Removed
Properties
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Product Added to Wishlist
Properties
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Product Removed from Wishlist
Properties
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Wishlist Product Added to Cart
Properties
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Product Shared
Properties
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Cart Shared
Properties
Documentation Coming Soon
Product Reviewed
Properties
Documentation Coming Soon
Email
| Event Name |
|---|
| Email Bounced |
| Email Delivered |
| Email Link Clicked |
| Email Marked as Spam |
| Email Opened |
| Unsubscribed |
Email Bounced
This event should be sent when an email tool receives notice from an email server that an email is undeliverable.
Properties
Documentation Coming Soon
Email Delivered
This event should be fired when the receiving mail server confirms receipt of an email.
Properties
Documentation Coming Soon
Email Link Clicked
This event should be fired when the recipient clicks on a link in the email’s body.
Properties
Documentation Coming Soon
Email Marked as Spam
This event should be fired when a recipient marks an email as spam.
Properties
Documentation Coming Soon
Email Opened
This event should be fired when the recipient opens the email.
Properties
Documentation Coming Soon
Unsubscribed
This event should be fired when the recipient unsubscribes from the email. The unsubscription can either happen for a particular list, or globally from all marketing emails, depending on the tool. Typically you cannot unsubscribe from a transactional email such as a password reset.
Properties
Documentation Coming Soon
Live Chat
Every Live Chat tool is built around the concept of “conversations” between an agent at the company and a customer who has a question.
Each conversation starts when a customer sends their first message. Within the conversation the customer receives and sends messages. In some situations the conversation also has a clearly recognizable end when the customer or agent explicitly indicates the conversation has ended.
| Event Name |
|---|
| Live Chat Conversation Started |
| Live Chat Conversation Ended |
| Live Chat Message Sent |
| Live Chat Message Received |
Live Chat Conversation Started
Properties
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Live Chat Conversation Ended
Properties
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Live Chat Message Sent
Properties
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Live Chat Message Received
Properties
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B2B SaaS
| Event Name |
|---|
| Account Created |
| Account Deleted |
| Signed Up |
| Signed In |
| Signed Out |
| Invite Sent |
| Account Added User |
| Account Removed User |
| Trial Started |
| Trial Ended |
Account Created
Properties
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Account Deleted
Properties
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Signed Up
Properties
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Signed In
Properties
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Signed Out
Properties
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Invite Sent
Properties
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Account Added User
Properties
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Account Removed User
Properties
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Trial Started
Properties
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Trial Ended
Properties
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